During 2021, non-fungible tokens (NFTs) were the subject of conversation, and there is no doubt that the Metaverse is the most important topic for 2022. The biggest evidence of the beginning of the Metaverse era is that the social networking giant, Facebook, changed its brand and name to Meta as it invested 10 billion US dollars to achieve its vision for metaverses.
What is Metaverse and how does it affect our lives?
Metaverse; It is a network of 3D electronic virtual worlds, that is, a digital world that can be entered using virtual reality technologies, augmented reality, or via video game platforms such as Fortnite or Roblox. In Metaverse, users can shop from their favorite brands, buy various virtual products or even attend schools and universities and work as well. Metaverse developers are also creating virtual properties that sell in the millions, expected to attract billions of users.
As the managing director of global broadcasting platform LIVENow in the Middle East and North Africa, I am passionate about the social experience that metaverse platforms offer. The philosophy of metaverse is to provide a participatory digital experience that allows friends to spend time together watching a movie or attending a live concert.
Metaverse opens up a new world with vast horizons, especially with the increasing investment of companies in the digital future. More than 160 global brands have joined the Sandbox world directly or indirectly. The tags included adidas and the non-fungible Bored Ape Yacht set. On the other hand, ROBLOX receives 47 million global users daily and has 9.5 million developers who have so far created nearly 24 million digital experiences. The reasons for the rapid growth of Metaverse are attributed to the fact that it provides a participatory experience that is an important part of our daily life, as it is a virtual platform that allows spending time with friends or connecting with fans around the world directly and immediately without delay.
Metaverse provides a lower cost and higher security shared communication platform, where users can attend a party or event anywhere in the world with the click of a button. Technological developments such as wearable technology devices and virtual and mixed reality glasses also contribute to enhancing and raising the level of the interactive experience. Over the past years, the entertainment sector has witnessed remarkable and rapid progress. Live broadcasting services were also an effective solution during the Covid-19 crisis, and the precautionary measures and travel restrictions that were imposed as a result, as concerts and events were shown live on billions of screens around the world. Metaverse ensures the continuation of technological development and the enhancement of communication factors in the live broadcast, and provides a global social experience that reaches everyone by overcoming various obstacles, crises and real-world problems.