If you have a website or blog, you will know the importance of backlinks and SEO (search engine optimization). They bring traffic to your site and, if it is a reputable site that is backlinking to you, your search engine ranking.
But for those who don't know, backlinking is the process of getting a link to your site placed on a webpage. Now that it is on their site, people who see it may click on it and land on your site. This is great because it brings more traffic and therefore (if you have monetized your site) more income. Backlinks also improve your search engine ranking. Search engine ranking is how much the search engines, i.e. - Google, Yahoo!, like your site. If it has lots of reputable backlinks, the website will appear high up on their search results for certain keywords. Obviously, being on the 1st page of Google results is great, but it takes a lot of work. Here's the top 15 ways to build backlinks:
- Submit site to directories. These are basically giant catalogues of web sites and, in many cases, offer high quality free backlinks. One of the best is the Open Directory Project.
- Article writing and submitting. You submit articles to article directories and they let you put your link at the bottom. This means your link is surrounded by keywords giving it more weight.
- Forums signatures. If you take part in forums, especially those related to your site, post a link in your signature. If you are respected on these forums, or post a helpful nugget of information, then people will click on these links.
- Blog posts. If you are blogging then always include a link back to your site. You can also interlink all your sites, especially if they are liked by the search engines. Some blogs also like a guest blogger - you could write and article and you'll get a free backlink from the site's owner in return.
- Link exchange. Used from the dawn of the Internet, you mail a site owner to see if you can exchange links with him. You post a link to him on your site, and he reciprocates this. Easy!
- Reviews. Ask for reviews of your website and you'll get a backlink from the reviewer.
- Contribute/create something for free. Anyone who uses this will see your link. These people already like you so they may click on it.
- Create a top 10 list. Top 10/15/50/100 lists are great pieces of linkbait. They will draw links from lots of sites if people know about them.
- Run a contest. If you run a contest on your site this will also attract plenty of backlinks.
- Host a collection of free tools. If, on your site, you have a ton of useful tools, then share them! These will attract links like there's no tomorrow.
- Interview experts. Try and get some interviews from experts in your niche. Chances are they will link to your interview and this will also drag in links.
- Get interviewed. On the flip side of number 11, if you know a lot about something, get interviewed about it. They'll let you have a link for your trouble so it's worth it.
- Social networking. Create a group on Facebook or MySpace. Not only will you get a link, but loads of people will see the page and click on it.
- Create quizzes. Again, just like the top 10 lists, they are great for linkbait.
- Make an offer to buy Microsoft! If it breaks through the news, you'll get a LOT of traffic to your site. Beware though, this could land you in court if you don't check it VERY carefully beforehand.